1. Solution 

You must decide if the features and benefits of a Brand Audit could play a meaningful role in your executive solution?

2. Cost ​

• Firstly you must decide if you can afford the time required for a needs assessment workshop (average time 4 hours)

• Secondly you must decide if you can accommodate the time required to conduct the audit (average 30 days ) in your current time-line-diagram. 

3. Added Value

• When we recognise all the "real" (differentiators etc.) benefits of an audit do we also recognise the "latent"(CRM) added value aspect of this exercise?