1. Solution
You must decide if the features and benefits of a Brand Audit could play a meaningful role in your executive solution?
2. Cost
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Firstly you must decide if you can afford the time required for a needs assessment workshop (average time 4 hours)
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Secondly you must decide if you can accommodate the time required to conduct the audit (average 30 days ) in your current time-line-diagram.
3. Added Value
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When we recognise all the "real" (differentiators etc.) benefits of an audit do we also recognise the "latent"(CRM) added value aspect of this exercise?