Most companies have time constraints, deadlines, and time-to-market issues. Time has many dimensions to it and the following are a few examples of which may apply to you right now.

• Overtime and Downtime

• Timing of the market

• Just in time and Right timing

• Time in market and time to market

• Phasing out over time or in time

• Timing the launch of a product or service

The duration of a Brand Audit depends entirely on the availability of the client and the identified respondents in the audit survey, but on average 30 working days are suitable unless otherwise agreed.​