The clear communication of value, benefits, and reasons to believe in a brand’s product, service, or
technology is captured visually and with creative, relevant and effective content writing.
Graphic Design is the development of visual communications that resonate with a specific target audience with an objective to create awareness, shape perceptions, increase market share, and elevate brands.
Our Copywriting service includes the development of a company trade name, core brand message, unique selling proposition statement, the brand promise, product, services, and social media content.
Corporate brand strategy should be highly interrelated to the firm’s overall corporate strategy. The New Strategy or Improved Strategy usually follows our Brand Audit with a clear message from all stakeholders, including our client's internal staff members, suppliers, clients as well as input from lost clients and potential clients.
We also help our clients to identify and respond timeously to any emerging risks in their internal or external environment.
The Brand Strategy determines the client's contact journey with touch-points for example, Business Card, Website, Social Media, Signage, Clothing, and Gifts.
NS BrandExperience makes a point of testing the above-mentioned categories when conducting a Brand Audit for a client in order to determine the relevance and value of Brand Applications.
Our Sister Company, Promotional Intervention, is registered with most of the important trade-only manufacturers and suppliers of print material, signage, clothing, and promotional items.
Design and Copywriting
Among a sea of expertly-crafted ads, a poorly designed advert will easily become overlooked as noise.
The chances that your ad will convert prospects without a hero image, strong graphic elements and a clear call to action are slim. In advertising, or in any form of print or digital communications, your brand’s essence speaks louder than words.
Our Brand Audit will confirm the appropriate touch-points and advertising media with our client's target audiences.
In determining the strengths and weaknesses of an existing brand, or to cover all your bases when establishing a new brand, a brand audit will prove to be of great value. The brand audit usually follows the Needs Assessment workshop after determining key brand management challenges.
NS BrandExperience also offers a Brand Risk Audit.
We work closely with our clients, enabling the company to remain in tune with trends and emerging issues in their external environment.
Our briefing form is based on a product/service analysis concept and consists of three sections, including PRESENT STATUS, FUTURE (DESIRED IMAGE), and STRATEGY.
NS BrandExperience usually offers a morning workshop session for this Needs Assessment and has been described as an invaluable exercise by our clients.
A corporate reputation can be managed through reputation management which
comprises holistic business activities combining elements of strategy,
management, marketing, customer service, communications, and human resources.