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neil Smith is a Cape Town based Brand strategist and brand audit specialists.

Neil Smith

Brand Management

Former Chairperson of Design South Africa' (DSA)  'Body for Professional Designers in SA', where he appeared for eight years.  He has received numerous awards in design excellence, including two International design awards; First prize in the 'First Paper House International Design Competition', in the corporate Identity (branding) category, as well as attaining the best advertising campaign for a Non-Profit Organisation in Africa, EWET (Education with Enterprise Trust).

Social responsibility is a key value and priority for Neil.  He fulfilled a vital role in steering the advisory committees for the Cape Peninsula University of Technology, along with moderating the exams of their final year design students over a period of 10 years. 


Neil has also been proactively involved, along with the final year Visual Communication students of Stellenbosch University, in the Cape Town municipality - 'A Second Chance' initiative, creating greater awareness around issues pertaining to street children of Cape Town. Neil was also appointed by Stellenbosch University, in 2009, to lecture final year and post-graduate design students on ‘bridging the gap between educational institutions and industry.


Neil Smith's chief focus is to create opportunities for entrepreneurs within the small and medium-sized business sector and to help them realise their full potential. Neil has taken a fresh look at every aspect of the business and in doing so sharpened the capacity by including business strategy, a vital key to creating momentum for sustainable growth. Neil has therefore repositioned  NS Brand Experience Pty Ltd, in keeping with the remarkable range of value-added services in brand strategy.

NS Brand Experience Pty Ltd also enjoys a close working partnership with the First Business Wellness Association.

Neil, conceptualised and originated the idea that led to the establishment of the First Business Wellness Association with the view to offer an all-inclusive holistic and affordable service to small and medium-sized businesses through the expertise of experienced professionals in strategy, corporate identity, business management, all facets of financial stewardship, public relations, legal expertise, and technology.

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