Neil Smith
Founder and Managing Director
Brand Management

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Neil Smith is the Founder and Managing Director of NS Brand Experience

Pty Ltd, specialising in brand strategy, brand management, brand audits and visual communication.

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He is a former Chairperson of Design South Africa, the professional body for designers in South Africa, and has received numerous awards for design excellence, including two international awards: first prize in the First Paper House International Design Competition for corporate identity, and best advertising campaign for a non-profit organisation in Africa for EWET.

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Social responsibility has always been central to Neil’s professional approach. He served on advisory committees for the Cape Peninsula University of Technology and moderated final-year design examinations over a period of 10 years. He also worked with final-year Visual Communication students at Stellenbosch University on the City of Cape Town’s “A Second Chance” initiative, aimed at creating awareness around street children.

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In 2009, Neil was appointed by Stellenbosch University to lecture final-year and postgraduate design students on bridging the gap between education and industry. He also serves on the Advisory Committee of the Drakenstein Business Chamber.

 

Neil’s core focus is to help entrepreneurs and small to medium-sized businesses unlock their potential through stronger brand strategy, clearer positioning and sustainable business growth. This focus has shaped the repositioning of NS Brand Experience as a strategic brand development and brand management consultancy.

 

Neil also conceptualised the idea that led to the establishment of the First Business Wellness Association, created to provide SMEs with access to affordable, holistic and professional business support across strategy, branding, finance, legal, technology, public relations and business management.

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